- Exhibitors save a ton on resources.
- Virtual events bring more attendees (a.k.a. qualified leads).
- There is a lot of information about attendees you just can’t get at physical events.
- Virtual trade shows give exhibitors increased exposure.
- Various forms of media enhance the sales experience.
- Attendees and exhibitors engage at an unprecedented rate.
Extend your network of industry contacts and get more qualified leads, all while making huge savings for your company.
Exhibitors save a ton on resources.
Virtual trade show events mean exhibitors can save a ton of money on travel, lodging, promotional materials, and other costly expenses typically associated with trade shows.
The reduced cost of virtual exhibiting allows many more exhibitors to participate, which increases the value of the trade show itself.
Virtual events bring more attendees (also known as qualified leads).
A big number of exhibitors means an even bigger number of attendees.
Virtual trade shows are easier for attendees to join because there is no travel involved and there are no crowds in front of the most popular booths, any number of attendees can visit one booth at the same time.
There is a lot of information about attendees you just can’t get at physical events.
At physical trade shows it is usually very hard to get the attendees contact details - and then digitize them.
At virtual exhibitions, you have that information ready for you - a list of your attendees and in digital format for easy contact and lead nurturing.
(You know how they came, where they went, what they did, with whom they chatted, what they tweeted, which videos they watched, etc.)
Virtual trade shows give exhibitors increased exposure.
Virtual trade shows "live" longer than physical ones.
Where a physical conference might last 1-2 days at virtual trade shows the earlier you sign up the longer your information will be online. Also, your information, videos, presentations, links to your products will be available online long after the end of the event.
And this is important because longer access to your virtual booth will create an SEO boost for your brand and generate a substantial amount of leads long after the doors to a physical trade show would have closed.
Various forms of media enhance the attendee's experience.
The fundamental goal of a virtual trade show is to allow for the same type of interaction that is available at traditional trade shows without the high costs of travel and purchasing trade show booths.
Virtual trade shows integrate instant messaging, seminar technologies, podcasting, and other means of communication into a single, smooth operating environment.
Is communication with potential customers that important? The answer is a clear yes.
Virtual trade shows are becoming one of the most popular ways for companies to communicate their messages quickly and effectively, exhibiting their innovations to mass online audiences.
Attendees and exhibitors engage at an unprecedented rate.
Virtual trade shows make it easier for attendees to interact with each other and multiple exhibitors.
Attendees can create their own online profiles, interact in group chats or breakout rooms, and engage in value-packed conversations with other participants. Additionally, electronic contacts can be swapped with a few keystrokes.
Chatting with sales reps is a breeze at a virtual trade show because attendees feel they can ask questions without any shyness and receive all the information they need without ever fearing they’ll miss a seminar or keynote speaker.